Now showing items 1-3 of 3
Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee category
(Pontificia Universidad Católica del Perú, 2019-09-17)
Different authors have defined purchase intention when a person makes a statement as to whether to buy, or not a product. It has been considered an important indicator in marketing management to project sales of new and ...
The role of institutions in a regional innovation system and their impact on the innovation performance of organizations within the quadruple helix.
(Pontificia Universidad Católica del Perú, 2019-03-27)
Among the critical issues facing policy and decision makers is how to improve the regional innovation systems (RISs), as such improvement enhances the development of organizational innovative capacities, encourages innovation ...
Variables that determine the market value of a high-performance soccer player
(Pontificia Universidad Católica del Perú, 2019-01-28)
The research question of this study was identify the variables that determine the market value of a high-performance soccer player, in the five major leagues around the world (Premier League, Bundesliga, LaLiga, Serie A ...