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Direct and indirect effect of last mile logistics performance on user intention of crowdsourced delivery services
(Pontificia Universidad Católica del Perú, 2022-12-14)
La literatura sobre logística colaborativa" (CSL) y logística de última milla hasta ahora
se ha centrado principalmente en la percepción de los consumidores como "co-creadores. Sin
embargo, hay una brecha en la literatura ...
Theoretical explanation of brand rejuvenation: a substantive theory
(Pontificia Universidad Católica del Perú, 2019-02-06)
The purpose of this research study that uses a qualitative approach was to propose an
intermediate theory using the Grounded Theory, that would theoretically explain the brand
rejuvenation phenomenon. To do this, several ...