Browsing CENTRUM by Author "Vásconez Vásconez, Byron Patricio"
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Behavioral biases under nonlinear pricing: evidence from industry of mobile broadband services in Ecuador
Vásconez Vásconez, Byron Patricio (Pontificia Universidad Católica del PerúPE, 2019-11-11)A fundamental assumption of rational choice model is that customers most of the time choose the best price that minimizes their expenses, but according the Behavioral Economics optimal consumer decision-making can be ...