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dc.contributor.authorHerrera Gonzalez, Daniel Antonio
dc.description.abstractThis research aims to undersatnd how intrinsic and extrinsic factors can influence consumers’ buying decision on shopping eco-labeled dairy products in order to close the gap between intention and purchase. This research is a quantitative study and uses the theory of reasoned action (TRA) of Ajzen & Fishbein (1980). Data were collected through surveys applied to consumers buying dairy products from a recognised dairy supermarket in Bogotá-Colombia. This work uses logistic regression as a statistical method to subsequently complement the analysis and enhance the results. It also uses exploratory factor analysis, confirmatory analysis, and a structural equation model. Findings show that ecological labels do not generate a positive influence to close the gap between intention and purchase. Manufacturers should strengthen environmental damage knowledge and awareness on dairy products consumption while keeping positive private benefits so that eco-labels really work and the gap between intention and purchase can be reduced.es_ES
dc.publisherPontificia Universidad Católica del Perúes_ES
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Perú*
dc.sourcePontificia Universidad Católica del Perúes_ES
dc.sourceRepositorio de Tesis - PUCPes_ES
dc.subjectComportamiento del consumidor--Estudio de casoses_ES
dc.subjectProductos lácteoses_ES
dc.titleIntrinsic and extrinsic factors that influence consumers’ intention and purchase behavior: The case of eco-labeled dairy productses_ES
dc.typeinfo:eu-repo/semantics/doctoralThesises_ES en Administración Estratégica de Empresases_ES Universidad Católica del Perú. CENTRUMes_ESón Estratégica de Empresases_ES

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Atribución-NoComercial-SinDerivadas 2.5 Perú
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 2.5 Perú