Browsing 1. Doctorado by Subject "Mercadeo en internet -- Colombia"
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Measuring digital era impact on brand interaction among young emerging consumers: a case study of colombian consumers (Pontificia Universidad Católica del Perú, 2017-11-08)Traditional marketing employs the brand funnel metaphor to explain the purchasing process of customers, in order to better aim its efforts towards influencing their decisions. Said funnel is based around five stages: ...