Browsing 1. Doctorado by Author "Marquina Feldman, Percy Samoel"
Now showing items 1-9 of 9
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Assessing the Impact of Corporate Entrepreneurship in the Financial Performance of Subsidiaries of Colombian Business Groups: under Environmental Dynamism Moderation
Rodríguez Peña, Antonio (Pontificia Universidad Católica del PerúPE, 2021-03-24)Corporate entrepreneurship creates opportunities in employment, technological advances, value creation and cultural transformation for entrepreneurial ecosystems, entrepreneurs, governments, economies and societies around ... -
Behavioral biases under nonlinear pricing: evidence from industry of mobile broadband services in Ecuador
Vásconez Vásconez, Byron Patricio (Pontificia Universidad Católica del PerúPE, 2019-11-11)A fundamental assumption of rational choice model is that customers most of the time choose the best price that minimizes their expenses, but according the Behavioral Economics optimal consumer decision-making can be ... -
Corporate social responsibility practices and performance: the moderating effect of family control
Alzate Gómez, Juan Diego (Pontificia Universidad Católica del PerúPE, 2020-05-14)Companies face pressures of legitimacy and social acceptance in the markets where they operate (Yang, Su, & Fam, 2012). These pressures are accentuated by new trends in sustainable development (Bonsón & Bednárová, 2015; ... -
Efectos de la identidad social en la generación de la publicidad boca a boca electrónica (eWOM) en las redes sociales
Gonzalez Soriano, Franklin Javier (Pontificia Universidad Católica del PerúPE, 2020-05-14)En los últimos años las redes sociales han sido consideradas como una de las principales fuentes de información y de entretenimiento en la sociedad en general. Hoy en día, los consumidores de una marca ocupan un rol ... -
La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores peruanos
Marquina Feldman, Percy Samoel (Pontificia Universidad Católica del PerúPE, 2012-11-20)Si bien la Responsabilidad Social Empresarial ha venido ganando relevancia a nivel internacional, en el Perú, no existían estudios empíricos que permitiesen conocer su impacto en el consumidor. Esta investigación busca ... -
Internal Market Orientation’s Relationship with Intrinsic Motivation and Perceived Service Quality
Pereyra Graham, Leovigildo Alexander (Pontificia Universidad Católica del PerúPE, 2020-12-04)The aim of the study was to confirm the influence of Internal Market Orientation (IMO) on perceived service quality and customer satisfaction with the mediating role of employees’ attitudes, namely, job satisfaction, ... -
Measuring regional competitiveness
Del Carpio Castro, Luis Alfonso (Pontificia Universidad Católica del PerúPE, 2023-07-04)El objetivo de la investigación fue proponer un nuevo enfoque metodológico para calcular la competitividad de espacios territoriales subnacionales (Regiones). Para tal fin, como primer paso, se realizó la revisión de la ... -
Price discrimination factors for competitive non-regulated taxi markets
Arellano Bahamonde, Rolando José (Pontificia Universidad Católica del PerúPE, 2018-10-05)The lack of information on price discrimination regarding which characteristics of the client are used and how they influence the definition of the initial price offered in a competitive non-regulated taxi market is the ... -
Spiritual intelligence and mindfulness as sources of transformational leadership
D’Brot Calderón, Jorge Edmundo (Pontificia Universidad Católica del PerúPE, 2017-11-16)The transfer rate of transformational leadership training is considered marginal; it is estimated that less than 30% of leaders who participate in the training change their behavior once back in the workplace. Most ...