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Now showing items 21-23 of 23
Measuring digital era impact on brand interaction among young emerging consumers: a case study of colombian consumers
(Pontificia Universidad Católica del Perú, 2017-11-08)
Traditional marketing employs the brand funnel metaphor to explain the purchasing
process of customers, in order to better aim its efforts towards influencing their decisions.
Said funnel is based around five stages: ...
Extensiones del concepto de función co-radiante
(Pontificia Universidad Católica del Perú, 2017-11-09)
En la presente tesis se han introducido y estudiado nuevas nociones de función co-radiante de valor real extendido y de valor conjunto, definidas en un cono de un espacio euclídeo.
El estudio exhaustivo que se hace de ...
Spiritual intelligence and mindfulness as sources of transformational leadership
(Pontificia Universidad Católica del Perú, 2017-11-16)
The transfer rate of transformational leadership training is considered marginal; it is
estimated that less than 30% of leaders who participate in the training change their behavior
once back in the workplace. Most ...